Moschino designs for Coca-Cola
In celebration of the Fashion week in Milan and in an effort to aid the earthquake-stricken region of Abruzzo , Italian fashion designers Donatella Versace, Alberta Ferretti, Anna Molinari for Blumarine, Veronica Etro, Silvia Venturini for Fendi, Consuelo Castiglioni for Marni, Angela Missoni, and Rossella Jardini for Moschino teamed up with Coca Cola to design fabulously fashionable bottles. The bottle shown below is the one designed by Moschino.
“I jumped at the chance to participate in the Coca-Cola Light project because it was for charity and I thought it was important to collect funds for the survivors of the Abruzzo earthquake,” says Moschino creative director Rosella Jardini. “My interpretation of the Contour bottle featured all of Moschino’s iconic elements; the flamenco dancer, the bow, the clouds in the blue sky, and the Contour – instead of the bag – dipped in chocolate.” The curvy Coca-Cola Light bottle is decked out in cotton sleeves, a polka-dotted flounced skirt and tiny red earrings. Eight female designers designed sleeves for a limited amount of “Coca-Cola Light” bottles that are being sold currently. The bottles actually walked the runway at Fashion Week in Milan. Cool way of doing charity, what say?
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