Beyonce to launch her very own first signature fragrance
Multi-talented artist and international icon Beyonce Knowles is following the footsteps of JLo and Britney Spears. The famous American singer has teamed up with Coty Inc., a leader in global beauty industry to launch her own line of fragrance. The new collaboration between Coty and Beyonce will capitalize on her unique mega-watt aura and talent to create her very own first signature fragrance.
If rumors are to be believed, Beyonce could earn about $20 million over the next three years selling her exclusive fragrance. She is already the face of Emporio Armani’s Diamonds perfume and previously fronted the promotional campaign for Tommy Hilfiger’s True Star fragrances. “For me, fragrance reflects a woman’s attitude and unique sense of style,” said Beyonce. “While I love various perfumes, I haven’t found a scent that truly personifies me as a woman. Working with Coty, I was able to turn my ideal fragrance into a reality by creating an alluring and sophisticated fragrance; one that’s reflective of my inner power. It’s a true privilege to be working with Coty and I can’t wait to share this personal side of me with fans all across the world.”
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