The Rich Times

Absolut Vodka held the official launch of the new Absolut Vodka Rock Edition launch. Absolut worked with designer Natalia Brilli, who is known for wrapping things in leather. This time she of course wrapped the iconic Absolut bottle in leather and added studs to it as well, giving it a real rock vibe. Absolut Vodka’s latest adventure in packaging pays tribute to the 40th anniversary of Woodstock with a celebration of rock music.

The Absolut Rock Edition will go on sale next month at Selfridges of London before becoming more widely available in October. To celebrate the bottle the vodka company held a launch event in Berlin showing guitars and other Natalia Brilli designs. Music at the event included Wolfmother, Smith & Drums and DJ Alex.sss.
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