Fosters releases new beer for $70 per bottle
Fosters have released a new beer that will cost $70 per bottle with expectations it will sell fast. I am sure once you get to know more of this heavily priced beer you will be ready to buy one and taste it yourself. It comes in a champagne-style bottle, is best drunk from a wine glass, it’s in the Queen’s cellar; and the maker says it has traces of vanilla and curry leaf, with hints of honey and passionfruit. Doesn’t this Aussie beer sound more like a luxury wine?
Of course the Fosters Group is targeting the blue-collar brigade but this time they are also expecting an extremely positive response from a new market: luxury lagers. Mr. Cozens, master brewer Crown Ambassador Reserve Lager said there was a growing top end beer market in Australia which will welcome the latest reserve lager, which has 10 per cent alcohol content. “Just once in a while, maybe every 10 years, you get a chance to do something like this and it’s a real joy. We had the freedom to play and use some things we don’t normally get to use in the skills and techniques so that was what we did.” The brewer released the first vintage last year. It sold out within weeks. The 2009 vintage will be released on Monday with Foster’s expecting the limited edition lager to be again snapped up within weeks. “I think people are looking for a bit of brightness in all the (economic) gloom and hopefully we are providing that,” Mr. Cozens said.
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