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  • Ruff & Cut offers jewelry that is a cut above the others: Eco-friendly jewelry

    February 8, 2011 | Posted by

    You don’t become a socially responsible citizen just by recycling your papers and bottles. Ever thought about the origins of the gold and silver you flaunt? After losing his brother-in-law in the 9/11 terrorist attacks, the company founder, Wade Watson thought he wanted to do something that would leave a positive global impact and the guy has done precisely that with his ‘socially responsible jewelry’.


    Each diamond, conflict-free and as yet untampered with by human hands, exhibits a vital beauty that is undeniable.All of the gold and silver is 100% certified recycled and the designers incorporate rough diamonds because they are a more sustainable diamond than polished stones. They require fewer steps in production and require less resources to achieve the final product. Each piece of jewelry is accompanied by a certificate of specific origin, printed on recycled paper.

    The eco-friendly company also donates 10% of profits to nonprofit organizations that work to improve conditions in the lives and lands of the people in African mining communities, especially those of women and children.

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