We love it when records are made for a good cause. The Fabergé Big Egg Hunt seeks to raise up to £2 million for the Elephant Family – the UK’s biggest funder for the endangered Asian elephant and leading children’s charity, Action for Children.

The Most Expensive Chocolate Easter Egg
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Million dollar figures may be a common occurence on The Rich Times, but a car that promises to get sold despite a whopping $1.3 million does deserve at least a mention. The Lamborghini Reventon is a dream come true for any man who loves machines. Inspired from a state of the art F-22 Raptor, the car is one of the twenty that Lamborghini created between 2007 and 2008.

Lamborghini Reventon
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Carved from a single piece of sapphire crystal , this watch is a sight to behold. The feat of Richard Mille (a famous French company) is all the more impressive considering that the Chrono-Tourbillion RM056 case is actually a three piece one – and yet carved from a single sapphire crystal. The amount of hard work that goes into each watch is staggering and the price tag of $1.65 million for each should come as no surprise.

Richard Mille Chrono-Tourbillion Watch
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The Royal Mint has released what will easily be a collectors edition in just a few years – a two coin set celebrating the Queen’s golden and diamond jubilee anniversaries. The occassion is a big deal. The current Queen is only the second one in history to have such a long reign (the first one was Queen Victoria in 1897) – though I am sure that the absence of royal assassinations and coups which were common in history certainly helped.

Golden And Diamond Jubilee Coin Set
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The Chinese are lapping up luxuries at an unseen rate to celebrate the most auspicious year of the Chinese zodiac – the Year of the Dragon. Considered to be the luckiest of animals and also the most powerful , the Chinese dragon with its sharp talons is seen on this gold bar that is being sold by Habib jewels of Malaysia (which has a sizable Chinese population).

Year Of The Dragon Gets Gold Bars
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This was a piece of news that certainly caught as by surprise. Bacardi – 150 years old! The company has managed to constantly re-invent itself and stay a fresh brand for the youth. The company aims to celebrate its birthday for the whole year – by doing what it knows what to do best – throwing parties around the world. The first Bacardi 150th party will take place in Germany on January 28, followed by Canada parties starting February 1, and the United States, Europe, Latin America, Asia-Pacific and the Middle East starting February 4.

Bacardi Celebrates 150th Anniversary
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Love him or hate him, Justin does have a Midas touch. So we have no illusions of this perfume remaining available through till Valentines Day. Released in a limited edition bottle (that looks like a floral bouquet?) – the perfume is going to be available at retailers nationwide, including Macy’s, Sephora, Dillard’s, Belk, Nordstrom, Lord & Taylor, Boscov’s, Ulta and other fine department stores. It is also available at Shoppers Drug Mart in Canada.

Justin Bieber Presents SOMEDAY Perfume For Valentine Day
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