We love it when these Multi National Corporations create campaigns around money. The Pizza from Pizza Hut stuffed with cash was one such instance. This time round its Mcdonalds who has stuffed the dollar equivalent of $4000 (Canadian) in coins in a giant ice block. The coins form a giant ‘M’ arch. The point being the $1 drinks that McDonald’s was having.
The ice sculpture was left in the centre of Alberta to melt where the audience could take their winnings home. Loads of people took to attacking the ice block with sticks and stones and several had their pockets stuffed with change by the end of the experience.