Alright we admit it, this post is more to do with the adorable cuteness of Hello Kitty as compred to the luxury factor that most Boeing 777-300 airplanes have. But with Hello Kitty throwing her petite weight behind a good cause, we simply could not resist writing about her.
The newly painted jet which has been christened as the Hellosmile by Japan Airlines is scheduled to fly to such major domestic destinations as Sapporo, Osaka, Fukuoka and Okinawa for a year. The Hellosmile Project aims to create more public awareness of cervical cancer and its preventive measures as the number of young women affected by this disease continues to rise. This was first initiated by TOKYO FM in conjunction with its “Human Conscious: Love Life, Join Hearts’ campaign” in 2010, when the station marked its 40th anniversary. Celebrating 50 years since its establishment the same year, Sanrio selected its famous character Hello Kitty, to act as official supporting character as an expression of gratitude to all girls and women. In line with JAL’s corporate philosophy to contribute to society and agreeing with the purpose of the campaign, JAL decided to lend its support as the official airline for the project.