Can you imagine Christian Audigier and wine? An odd pairing but the LA Times reports that the wine isn’t half bad. The wine is bottled in France by the Castel Group and imported by Nicolas Wines in Connecticut and there are two price points: the Ed Hardy label goes for $10, and the Christian Audigier label is $20.
The French wine industry could use a little help and the one thing that Christian Audigier seems to know about is mass appeal. His website www.thecoolwine.com and bears the tagline “it’s not just a wine, it’s a lifestyle.” The Ed Hardy label helps address a specific problem in the wine business, according to Nicolas Vice President Gene Schaeffer. “There’s nothing really new and exciting in the wine business,” Schaeffer says. “When this idea came along I thought we could develop new wine drinkers.”