M – usually associated with James Bond novels is also a successful brand of BMW. After all, who has not heard of a M3 model and raved about it if having had the chance to get to sit in one? The M3 competition edition celebrates 4 decades of the M branding. Only 40 cars of this type shall be built – which means that as far as exclusivity is concerned, this car is at the absolute top.
The car features exclusive paint and body work that has never been seen in a M model before. It also includes special upholstery as well as performance tweaks that will have petrol heads drooling in anticipation. Other features include a Frozen Silver paintjob, black M3 GTS 19-inch wheels, dark chrome exterior trim and exhausts tips. Inside, the M3 CE will feature an Alcantara M steering wheel and M logo with Black Novillo leather upholstery with Palladium Silver accents adorning the interior.
The customer is expected to pay the price for such exclusivity and the price tag is a full $20,000 more then the standard edition. However for a car that is the very definition of a limited edition, the $81,060 price tag is still extremely affordable.
Money is a guarantee that we may have what we want in the future. Though we need nothing at the moment it ensures the possibility of satisfying a new desire when it arises. —