As with everything Cartier, its panther too is classy. But then cats of all kinds always seem to behave like royals. The panther which has long been associated with Cartier (Panther Ring anyone?) is brought to life in this amazing advertisement that celebrates the 165th anniversary of this jewelry maker. ‘Panther’ has a deeper significance for Cartier given that it was the nickname of Cartier’s legendary designer Jeanne Toussaint, who created their first ever piece of panther jewelry.
The L’Odyssée de Cartier as it has been christened focuses on Cartier’s history, its values and inspiration. Directed by Bruno Aveillan, who has had experience in working with Louis Vuitton, Swarovski to name a few brands , its a must watch for anyone interested in high end brand marketing.
It is often easier to assemble armies than it is to assemble army revenues. —