It may be hard to believe in an era where we are flooded with limited editions and luxury, but there was a time when the word luxury was not as common as it is today. It was then that Audemar Piguet came out with the first ‘luxury watch’ – The Audemars Piguet Royal Oak. The watch used a complex horological mechanism which was state of the art for its time. A considerable amount of expertise was required to fit in this mechanism in a watch which was just 3.05 mm thick.
The latest Royal Oak (the Extra-Thin Royal Oak) is a tribute to the original and has a 39 mm diameter, the same as the original watch. The new one also enjoys a platinum case making it resistant upto 50 meters and has glare proofed sapphire crystals fitted on its front and back. The Extra Thin Royal Oak limited edition shall have just 40 watches to celebrate the 40 years since the first luxury watch was introduced. Inscribed on the back of the watch (on a 22K gold monobloc oscillating weight) are the words AP Royal Oak 1972-2012.
To turn $100 into $110 is work. To turn $100 million into $110 million is inevitable. —